The ‘Cannon and Bugle’ conundrum……and…..Advertising as content is coming back……faster than you think

IRAN. Early on in my career a very experienced trader told me that as a general rule, with regard to war….markets tend to……’Sell the sound of the Bugle, and buy the roar of the Cannon!’ It was a slightly more lyrical inversion of the more normal…Sell the rumour, buy the news….because the conceptual impacts of...

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